• What is FlashMOVE?

    FlashMOVE is the name of the NowWeMOVE flash mob. A FlashMOVE is perfectly suited to promote European Week of Sport as the choreography unfolds gradually and passers-by can join in and be active.

    It is an opportunity for the initiative to make a strong link with its European dimension. All countries involved in the FlashMOVE have the chance to show their European neighbours who they are. The European Union motto is “United in diversity”, so let’s show this diversity based on a solid common support: the FlashMOVE.

  • What is a MOVE Agent?

    MOVE Agents are the stars of FlashMOVE. They make FlashMOVE happen. A MOVE. It is the MOVE Agent’s job to choose their event type and location, register it on the portal at, gather the team they need to implement it, promote it in their communities and oversee it when it unfolds on the day(s).

  • Who can be a MOVE Agent?

    A MOVE Agent can be any body, grassroots sport organisation, club, school, university, voluntary group, company, municipality/city or individual who organises a sport and physical activity event for FlashMOVE. The idea is to show that everybody can dance and is free to create their own moves. The FlashMOVE choreography allows participants to express themselves while having fun.

  • How does it work?

    FlashMOVE is an open platform for anyone with an interest in being active or getting people active. During FlashMOVE, hundreds of events will take place simultaneously across Europe. This year we offer you to choose from 4 different music pieces and 4 choreographies to do the one you like the most. The size of the event can also vary – from small events organised by local groups, to bigger community events, to large-scale city events.

  • What should I do?

    1. Sign up as a MOVE Agent.
    2. Register a FlashMOVE event.
    3. Organize and promote your event.

    FlashMOVE Guide, Toolkits, posters, flyers, banners and other promotional materials are also available to help you plan the perfect FlashMOVE.


FlashMOVE is the name of the NowWeMOVE flash mob. FlashMOVE choreographies are perfectly suited to promote the fun of being active, involve people and spark creativity in the participating dancers. FlashMOVE can be used to promote:

  • An event like European Fitness Day or European Week of Sport
  • Organization – your organization – dance club, sport club or youth club
  • Cause – making more people more active

FlashMOVE does not have to showcase the perfect dance moves, theatrical masterpieces or acrobatic tricks and we don’t expect everyone (except for the leader) to do it perfectly – the whole point is to create a fun event – be it indoor or outdoor that creates attention and raises the discussion of physical inactivity crisis.


  • The Flash MOVE dance is flexible, easy and attractive.
  • It can be a “self-standing event” or a “side-activity” to larger frames.
  • The copyright of the music is covered, the choreography is easy, the tutorials are online.
  • Beside the starting time (standard across Europe), there are not strict requirements in terms of implementation: it can be big or small, performed by anyone in any settings.

For 2017 you can choose one from our 4 basic choreographies and according to the ability and level of your group, so to make it more “challenging” and interesting. Be aware that “it was fun” and “unique/different experience” are the most common feedback among participants to previous editions so keep it that way.

FlashMove 2016 Report

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European FlashMOVE is an event supporting the European Week of Sport